Reti Eedra
marketing engineer @ profound · cs & ai @ minerva university
hey! nice to meet you :)
started my first company at 16, have been building things since. interested in how ai is changing the way people find, trust, and act on information.
previously built bracket, an ai-native marketing suite for testing creatives with synthetic user crowds and predicting conversion rates before spending anything.
most recently at profound, building marketing engineering systems across data, ai, and web infrastructure.
Experience
built marketing engineering systems across data, ai, and web infrastructure. examples:
- dynamic abm experiences powered by proprietary data and agentic workflows
- customer intelligence system analyzing 10k+ gong calls alongside product and crm data
- automated community operations, and skills.marketing, which i took from concept to production
- jul 2025 — built an a/b testing setup that simulated search to optimize how brands show up in llms; signed multiple paying clients within weeks
- aug 2025 — then pivoted to an ai-native marketing suite: multi-agent synthetic users to simulate live-market trends and icps (±85% ci)
worked for 2 months in a castle in germany with 40 founders. backed by the stripe founders, reid hoffman, tom blomfield. ~1% acceptance rate.
- go-to-market for an at-home blood testing kit for athletes
- 50+ user interviews with triathletes
- helped land partnerships with companies with billions in revenue and recruited people twice my age
- at 16 started a female empowerment focused glassware company
- grew to $12k revenue and 230k reach within months
- people's favourite student company
- went from not knowing what seo is to writing articles that ranked #1 on google within one month
Other Projects
- ai automatic detector extension — ever wondering if what you're seeing is AI? a new easy way to check
- your voice, one file — paste your published links, get a writing style spec you own
- linkedin buddy — learns your linkedin outbound voice; drafts hyper-personal dms that build on past messages with each person
- startup consulting — programmatic seo pipeline, 17k organic visits/month
- co-developed a gamified driver training platform with waymo
- consulted ngos on marketing strategy and made a custom ai copywriting bot
- raised €8,000 to support therapy access and entrepreneurship education for students across estonia
- speak estonian — built an estonian language learning app because you can't learn estonian on duolingo
Education
Beyond
competed in trivia
,
did folk dance for years
, run track,
hike whenever i can
, and try to read as much as possible — here are my favourite reads.
Writing
- 4,000 Opinions Later, My Purpose Came Down to One Letter: F may 2025
- AI SEO Off-Page Tactics: Get Mentioned, Get Recommended aug 2025
- AI SEO Playbook: What to Add to Your Website Now aug 2025
- How a $699 Book Funnel Generated Over $500K jun 2025
- How I Automated an Entire Marketing Team With Vibe Marketing jun 2025
- 5-Step Process to Launch Your First Business may 2025
- Replace Your Team with AI Funnels may 2025
- How I Created Viral Ads in Minutes Using ChatGPT may 2025
- Marketing in 2025 = 1 Marketer + 100 AI Agents may 2025
- Can Netflix and Disney+ Play Nice? may 2025
- Ene Silla — About Myself archived essay
Let's Talk
if you want to chat — about profound, marketing engineering, ai, building things, or anything else — book a call.
working from the castle · ef germany, summer 2025