Reti Eedra
building bracket · cs & ai @ minerva university
hey! nice to meet you :)
started my first company at 16, have been building things since. interested in how ai is changing the way people find, trust, and act on information.
was building bracket, an ai-native marketing suite for testing creatives with synthetic user crowds and predicting conversion rates before spending anything.
now looking for my next challenge at an early-stage company. i bring everything i have, particularly interested in gtm, product-led growth, and ai-driven distribution. the space doesn't need to be familiar, i pick things up fast and don't stop until it works.
Experience
- aug 2025 — pivoted to an ai-native marketing suite: multi-agent synthetic users to simulate live-market trends and icps (±85% ci)
- jul 2025 — built an a/b testing setup that simulated search to optimize how brands show up in llms; signed 5 b2b clients in two weeks (~$250–500 each)
worked for 2 months in a castle in germany with 40 founders. backed by the stripe founders, reid hoffman, tom blomfield. ~1% acceptance rate.
- go-to-market for an at-home blood testing kit for athletes
- 50+ user interviews with triathletes
- got deals with companies with billions in revenue and recruited people twice my age
- at 16 started a female empowerment focused glassware company
- grew to $12k revenue and 230k reach within months
- people's favourite student company
- went from not knowing what seo is to writing articles that ranked #1 on google within one month
Other Projects
- your voice, one file — paste your published links, get a writing style spec you own
- startup consulting — programmatic seo pipeline, 17k organic visits/month
- co-developed a gamified driver training platform with waymo
- consulted 3 ngos on marketing strategy and made a custom ai copywriting bot
- raised €8,000 to support therapy access and entrepreneurship education for students across estonia
Education
Beyond
competed in trivia
,
did folk dance for years
, run track,
hike whenever i can
, and try to read as much as possible — here are my favourite reads.
Writing
- AI SEO Off-Page Tactics: Get Mentioned, Get Recommended aug 2025
- AI SEO Playbook: What to Add to Your Website Now aug 2025
- How a $699 Book Funnel Generated Over $500K jun 2025
- How I Automated an Entire Marketing Team With Vibe Marketing jun 2025
- 5-Step Process to Launch Your First Business may 2025
- Replace Your Team with AI Funnels may 2025
- How I Created Viral Ads in Minutes Using ChatGPT may 2025
- Marketing in 2025 = 1 Marketer + 100 AI Agents may 2025
- 4,000 Opinions Later, My Purpose Came Down to One Letter: F may 2025
- Can Netflix and Disney+ Play Nice? may 2025
Let's Talk
if you want to chat — about bracket, ai, building things, growth, or anything else — book a call.
working from the castle · ef germany, summer 2025